In line with the release of brand new Samsung A80, Cognitiv Media was tasked to create a special concept for their Billboards in Pondok Indah and Serpong.  In particular, the concept has to highlight the phone's rotating camera.  So we developed a motoric sequence on the top part of the phone that flips and flashes a light.  This was accompanied by few pop-up and cut-out components with timed lighting to showcase the fun element of the phone.